The Sales process does not have to be a dreaded part of running your business. It’s the best way to watch your revenue grow. Each time you talk enthusiastically about your business, you are selling.

This free series -- May 15th-17th, 2018 with SCORE counselor Eric Munro -- consists of three 90-minute workshops designed for small business owners; participants are invited to attend all three or any individual workshop. All workshops take place from 10:00 a.m. to 11:30 a.m. at Old Saybrook Town Hall, 302 Main Street, Old Saybrook, CT 06475.

Topics are (click on the topic name to register -- attend all three, or any individual workshop):

  1. "Selling Techniques" - Tuesday, May 15th: This workshop provides an overview of the selling process, dealing with the "soft" techniques -- face-to-face encounters, communicating the scope of the deal, negotiating, listening, establishing trust and asking for the order. It will also address overcoming the fear of being the sales person for the business.
  2. "Finding Customers" - Wednesday, May 16th: The second workshop in the series looks in more detail at the use of techniques such as marketing, the internet, establishing a presence, referrals, and even cold calling!
  3. "Networking" - Thursday, May 17th: The final workshop covers one of the most important facets of developing the customer base. Building alliances with friends, customers, vendors and business associates is key to establishing a broad range of contacts that leads to sales growth.

About Workshop Presenter Eric Munro

Eric is a product management, sales and marketing executive with experience in high-technology businesses, both domestically and internationally. Most recently, Eric was Senior Vice President of Sales and Marketing for a telecommunications equipment manufacturer based in Meriden, Connecticut. His career also includes consulting in business management for a division of DeVry University as well as teaching graduate MBA classes where he provided his expertise on project and strategic management.