Local Workshops


Improving Your Use of QuickBooks to Manage Your Business Finances (II)

In the first workshop on QuickBooksTM, you learned the importance of regularly entering your data into an accounting system and utilizing chart of accounts specific to your business. In this second QuickBooksTM workshop, you will learn about choices to be made in setting up your particular business, including a step-by-step demonstration. Participants are welcome to bring a laptop loaded with QuickBooksTM so they can follow along with the presenter, Elizabeth Santaus.

Thursday, March 19th, 2015

9:00am to 10:30am

At the Guilford Fire House

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Search Engine Marketing

While there are countless forms of marketing, search engine marketing (SEM) will literally "put your business on the map." In this 90-minute workshop, respected media marketer Maria Miranda of Miranda Creative will outline 10 key actions you can take to improve your chances of being found by your target audience on the leading search tools of Google, Yahoo, Bing and Facebook.
Highlights of the presentation include: a search engine primer; Google's algorithm and the impact on SEO (search engine optimization); Google maps/places and Google+; Organic SEM vs paid SEM as well as the impace of social media and the importance of content. You will leave this class empowered to make changes in your own marketing efforts and as a result will improve your search results in less than 30 days.

Tuesday, March 24th, 2015

9:00am to 10:30am

At Old Saybrook Town Hall

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Chapter Events

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