Gain new insights and inspiration for your business!

If you are considering starting a business, this series is for you! See below for Session descriptions and registration links.

PLEASE NOTE: Our Business Fundamentals series is offered online via Zoom. Please see below for information and registration links. Pre-registration is required to receive a link to join.

SCORE Southeastern CT Presents "Fundamentals For Starting Your Business," a five-workshop series for individuals who are considering starting a business. These interactive sessions offer the opportunity for participants to learn from SCORE mentors and other entrepreneurs.

This FREE series includes interactive work on the most important aspects of building a business, as well as discussion and brainstorming. It is recommended to take all five sessions. To register, click on the webinar title(s) below. After registering, you will receive information on how to join the webinar.

Business Fundamentals Spring 2022

1. What's The Big Idea?  Tuesday, April 5, 2022 / 12:00 - 1:30 PM 

In the first Session, you will review whether you have a good idea and explore the feasibility of your product or service idea and how it can become a viable business. Do you have access to the operational skills (yourself and others) to manage the business to success?

2. Customers and Competition  Thursday, April 7, 2022 / 12:00 - 1:30 PM

In Session 2, you will explore who your customer is in more detail. We’ll discuss competition and we’ll use SWOT – Strengths, Weaknesses, Opportunities and Threats – to help you understand how to position your business and how to compensate for aspects of your business that are being developed. 

3. Marketing and Sales Basics  Tuesday, April 12, 2022 / 12:00 - 1:30 PM

Session 3 will help you understand what your Brand is, how best to reach your target audience with the most compelling messages and how, when and where to ask for the Sale - selling tactics, greater comfort selling, and the right selling process. This session sponsored by The Rotary Club of Guilford, CT.

4. Digital Marketing Must-Haves  Thursday, April 14, 2022 / 12:00 - 1:30 PM 

Session 4 covers the essential digital requirements to run a business. You’ll walk away understanding that you do not exist without a web presence, but you don’t need to have a full e-commerce enabled site. We'll also discuss digital marketing techniques to help you get noticed by your target customers. This session is sponsored by The Rotary Club of Guilford, CT.

5. Show Me the Money! Tuesday, April 19, 2022 / 12:00 - 1:30 PM

In the concluding Session 5 we’ll discuss start-up and operating costs and essential financial planning and tools. Topics include estimating variable costs, accounting for overhead costs, why a financial plan is important and how to use it. This session is sponsored by Webster Bank.