Upcoming LIVE Webinars (click on the title to register):
** indicates a webinar presented by SCORE Southeastern CT Chapter; all others are presented by SCORE National Chapter
Wednesday, February 24, 2021 from 2:00 PM to 3:30 PM EDT
If you are thinking about starting or are now running a non-profit, understanding how to effectively manage your organization is key to long-term success. SCORE mentor Bob Potter guides you through defining a non-profit, recruiting volunteers, fundraising & events, managing board & staff, fine-tuning a strategic plan, securing sponsorships, and more.
Thursday, February 25, 2021 from 1:00 PM to 2:00 PM EDT
Find out how to speed up growth by shipping to international customers, with less paperwork and fewer obstacles than you may think.
Tuesday, March 2, 2021 from 10:00 AM to 11:30 AM EST
Tuesday, March 2, 2021 from 1:00 PM to 2:00 PM EDT
From your website to social channels, following these online marketing tips can help new customers find you and accelerate your growth.
Tuesday, March 9, 2021 from 10:00 AM to 11:30 AM EDT
Thursday, March 18, 2021 from 12:00 PM to 1:30 PM EST
Wednesday, March 24, 2021 from 2:00 PM to 3:30 PM ET
Most people cringe at the thought of writing a business plan, but the process and content are extremely valuable. This webinar offers a unique approach to thinking about and writing a Business Plan in three pages of text with three spreadsheets. The objective is to set you on a path to developing a well thought out plan with a minimum or work and “agony.” The presentation will cover how to produce the plan appropriate to your needs and situation while ensuring the utility of the content.
Tuesday, March 30, 2021 from 5:30 PM to 7:00 PM EDT
Session one explores the feasibility of your product or service idea, how it can become a business, who your customers and competitors are, your vision, strengths and more. You will establish your value to your target audience and begin to understand how to communicate it. Attend all 5 sessions or any individually.
Tuesday, April 6, 2021 from 5:30 PM to 7:00 PM EDT
In session two you’ll explore who your customer is in more detail. We’ll discuss competition (direct and indirect), and use SWOT – Strengths, Weaknesses, Opportunities, Threats – to help you understand how to position your business. We'll look for trends that impact your market and product/service development. Attend all 5 sessions or any individually.
Tuesday, April 13, 2021 from 5:30 PM to 7:00 PM EDT
Session three will help you understand what your Brand is, how best to reach your target audience with the most compelling messages and how, when and where to ask for the Sale - which channels to use, selling tactics, greater comfort selling, and the right selling process. Attend all 5 sessions or any individually.
Tuesday, April 20, 2021 from 5:30 PM to 7:00 PM EDT
Session 4 covers the essential digital requirements to run a business today. While technology is impossible to keep up with, you will leave this session understanding that you do not exist without a web presence, as a full site, e-commerce enabled, via Google My Business or as a company page on social networks. We will also discuss digital marketing techniques to help you get noticed by your target customer. Attend all 5 sessions or any individually.
Tuesday, April 27, 2021 from 5:30 PM to 7:00 PM EDT
In the final session, we'll discuss start-up and operating costs and essential financial planning and tools. Topics include estimating real costs (direct and indirect), accounting for overhead costs, why a financial plan is important and how to use it.
A Selection of Pre-Recorded Workshops:
Many business people have an unnecessarily long sales cycle because they don't properly identify their ideal prospects and position themselves as a problem solver to their clients. In this webinar you will learn how to craft your sales message to solve challenges for clients, what the four key motivators are for any buyer, five essential tips to shortening the sales cycle, and more.
Growing your email list is one of the most important things to do for your business. In this webinar, we'll dive deep into the most importan elements of your email list.
Social media might be the last thing on the minds of time-strapped solopreneurs or freelancers. But with a well-planned strategy, even the self-employed can make the most of these powerful, and free, marketing tools. This webinar can help businesses of all sizes who need time-saving social media tips.
Can your business thrive on Facebook? Should you diversity to other social platforms? And if so, which ones? This webinar will cover the essential strategies for Facebook marketing today, the mandate to diversity, and where to invest your time and resources now.
Facebook, the world's largest social network, has a whopping 2.4 billion monthly active users. To put that in perspective, that's 30% of the population of the Earth. Your business growth and success MUST include a working social marketing strategy on Facebook. This webinar will walk you through a proven process to craft your unique Facebook marketing strategy and sell more products or services.